I'm an event planner, creative strategist,

content director and writer. I was born and raised in Rio de Janeiro, Brazil. Now I am currently based in Toronto, Canada.

The initial stages of my career were mainly focused on advertising copywriting followed by experiential marketing, brand activation and branded content. Throughout my journey, I held positions as Event Planner, Project Leader, Creative Strategist, Planning and Creative Director and Head of Content, always having storytelling and user experience as the foundation of my work.

Working in the marketing industry for more than 15 years allowed me to experience and explore different segments of the market and develop work relationships with several brands, such as Stellantis Automobiles (Jeep, Fiat, RAM, Peugeot), Coca-Cola, New Balance, Shell, Bayer, Oracle, Nestlé, Amazon, Vale, AMBEV, Unilever, Avon, and Heineken, to name a few.

Driven by a strong passion for learning, I continually enhance my skills in user experience, project and vendors management, design thinking,

and all things co-creative processes.

Moreover, I had the opportunity to teach at Miami Ad School as a professor of brand and activation,

mentoring young professionals in the experiential marketing industry.