AMAZON
PRIME VIDEO
For two editions, I have collaborated with TM1 Production Agency to create and direct immersive experiences for Amazon Prime Video at CCXP. In 2023, I wrote the script, trained actors, and stage-directed for the “The Boys” fan-driven jury experience (The Homelander Trial) and also a role-playing “Fallout” activation, which became the most visited booth at the event. My role emphasized interactive storytelling and live performance direction to engage thousands of attendees.
HEINEKEN THE UNMISSABLE
FINAL
To broadcast "The Unmissable Final" we've created a distraction-proof Arena
that reacts and cheers along with the soccer fans and prevents the audience from missing any moments.
Agency: TV1
Role: Head of Content / Scriptwriter
NB + RIO EXPERIENCE
2016
On 2016 Rio Olympic Games I had the opportunity to work with Bob Neville, Retail Creative Director for New Balance Worldwide. I could lead the concept for a Brand and Hospitality Space in Ipanema. To develop the project we went deep to research Rio cultural roots looking for connections with New Balance values of authenticity, performance and craftsmasnship.
Agency: TV1
Role: Creative Director/Producer
New Balance Rio Experience 2016 content research samples
FIAT
ACCOUNT
BID
The FIAT activation account bid brought us a fictional brief: a new utility vehicle that combines leisure and hard work with versatility and economy. Our strategic insight was to connect the product to its audience, formed by people of diverse interests, which we call the “slash generation”. An audience that needs a car as multiple as the person who drives it. This approach also inspired MULTI FESTIVAL, a content and entertainment platform with live activation in a public square and an exclusive brand experience.
Agency: Tv1
Role: Head of Content / Concept Writer
Drive the life you want. (Chef/Designer/Tatoo artist/Youtuber)
Drive the life you want. (DJ/Florist/Biker/Influencer)
What drives your life? Get your tickets now and find out.
Multi Festival Floor Plan
Designer/Biker/Barber/Free // Artist/Florist/Skateboarder/Happy
3D studies for the car reveal
BLOCO
AZUL
TIM
A new carnival parade group that brought together the Brazilian musician Carlinhos Brown, The Blue Man Group and 300 hundred percussionists from the most notorious parade groups from Salvador, Bahia. The strategy was to generate a lot of buzz and media coverage for our client TIM, elevating them to the 3d most remembered brand during Carnival. All of that without a sponsorship investment.
Agency: Rio360
Role: Creative Director
TURNER FLIGHT
To launch Turner's new TV grid for media professionals, we literally put the programming – and everyone – on air. Welcome aboard.
Agency: Rio360
Role: Creative Director
