RAM RAMPAGE LAUNCH
In collaboration with TV1 Group Production Agency, I have developed the immersive storytelling for the launch of the new Rampage truck. The traditional car reveal was transformed into a cutting-edge 3D experience, blending real and virtual worlds. Drawing inspiration from U.S. theme park 'rides', Rampage: The Ride Experience immersed attendees in a groundbreaking event, captivating the press, dealers, and brand enthusiasts. The launch generated conversations across multiple channels, resulting in record numbers in the brand's history — all available stock for pre-sale sold out in record time.
FIAT
TORO
LAUNCH
FIAT Toro inaugurated a new car category: SUP, a hybrid of SUV and pickup. An engineering and design milestone in FIAT's history deserved a deeper dive into its creation, giving rise to Toro Labs: a content experience for journalists and influencers where the engineers who designed the car presented it. Fiat franchisees went to visit the factory where the new SUP was created.
Agency: TV1
Role: Event Planner
FIAT FASTBACK LAUNCH
Co-created the virtual launch event for Fiat Fastback in collaboration with Samba Production Agency. The event was broadcast live on YouTube and featured a special Q&A session for dealers and the press afterwards. I worked directly with Fiat’s executive board to develop the presentation content, ensuring alignment with the brand’s strategic goals. The event utilized cutting-edge XR (Extended Reality) technology powered by Unreal Engine, creating four immersive scenarios to showcase the Fastback’s unique design, performance, and innovation. The broadcast attracted 72,979 views and played a key role in the brand’s repositioning in the Brazilian market.
JEEP
CHALLENGE
BRASIL
Jeep didn't want another YouTube livestream to announce their 2020 lineup. Instead, we've created a reality show that translates the brand's spirit: Jeep Challenge Brasil, where all car features could be seen on real tests while celebrities, journalists, professional pilots and Jeep fans raced their way to the top.
Agency: Tv1
Role: Head of Content
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FIAT
ACCOUNT
BID
The FIAT activation account bid brought us a fictional brief: a new utility vehicle that combines leisure and hard work with versatility and economy. Our strategic insight was to connect the product to its audience, formed by people of diverse interests, which we call the “slash generation”. An audience that needs a car as multiple as the person who drives it. This approach also inspired MULTI FESTIVAL, a content and entertainment platform with live activation in a public square and an exclusive brand experience.
Agency: Tv1
Role: Head of Content
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