SHELL
CONVENTION
For the last three years, I led the creative and narrative direction for Shell's largest event, targeting franchisees and employees over six days of execution. I developed content and artistic experiences for the "Connection Arena", showcasing Shell’s innovations and strategies, and managed all storytelling for the internal employee engagement convention. Additionally, I scripted "Shell Talks" — interactive sessions for insightful discussions — and crafted narratives for the "Acceleration Space" brand activations.
With over 4,000 participants, the event consistently achieved an NPS of over 85%, maintaining Excellence Zone satisfaction in all its editions.
VALE
LEADERS' FORUM
For the last three editions, I have led the storytelling and co-creative direction for the Vale Leaders' Forum, engaging C-level executives with strategic discussions and immersive experiences. The event, held in Rio de Janeiro and streamed online for thousands of VALE employees globally, featured inspiring artistic moments rooted in Brazilian culture, alongside executive presentations and interactive panels, highlighting Vale’s commitment to transformation and new business opportunities.
SHELL
DIGITAL CONVENTION
An entirely digital convention designed to reach Shell's franchisees, promote the company strategy and their product lineup.
Agency: TV1
Role: Digital Event Planner / Screenwriter
UNILEVER
SALES
NATIONAL MEETING
Sales Leaders National Meeting is a Unilever annual convention held traditionally in a presencial format. This time our challenge was to develop a digital project. We created a hybrid experience, streamed live from a physical studio with virtual interactions. Every presentation was inspired by the Brazilian TV language – a perfect fit for the audience.
Agency: TV1
Role: Head of Content
Business units TV shows
Game Show
Awards party
MANAGERS
NATIONAL
WORKSHOP
& POBJ AWARDS
An audience of 20.000 Bank managers takes part in this event every year – simply the hugest corporate event in Latin America. In 2017 I was part of the team that developed a winning proposal for this bid as a concept and content leader.
Agency: TV1
Role: Head of ContentHead of Concept