SHELL FRANCHISEE INCENTIVE TRAVEL

- LONDON -

Creative concept for an incentive travel and Awards Ceremony that brought Shell franchisees to the Queen's Land. Inspired by British pop culture, the party was packed with music hits from Rolling Stones to Coldplay and even featured Mr. Bean's double, who got out of the big screen to be part of the award.

Agency: TV1

Role: Event Planner / Content Lead

SHELL

FRANCHISEE

INCENTIVE

TRAVEL

- PRAGUE -

CHALLENGE

After winning the competitive bid for two consecutive years with Lisbon and London, the agency faced the challenge of raising the bar once again. To celebrate the 10th anniversary of the “Você Conquista” program, Shell needed to surprise more than 400 top-performing franchisees — a highly demanding audience, accustomed to luxury and difficult to impress with experiences money alone can buy.

SOLUTION

Rather than choosing an obvious destination, we selected Prague for its unique atmosphere — a city where history, mystery and fantasy naturally coexist. From there, we designed an immersive three-night journey: from a ghostly reception at Prague Castle to an illusion-inspired awards ceremony at Prumyslov Palác, ending with a Wonderland-themed closing celebration.

CREATIVE CONCEPT

The Magic of Enchantment transformed Prague into a living metaphor for the role Shell franchisees play every day: creating memorable experiences for their customers. Magic became more than a theme — it became the narrative language of the experience, connecting mentalism, illusionism and escapism to real business challenges such as understanding customers, overcoming obstacles and creating meaningful connections.

RESULTS

The experience successfully celebrated the program’s 10-year milestone with outstanding satisfaction and engagement scores, reinforcing franchisees’ desire to remain part of the program in future editions.

Agency: TV1

Role: Event Planning Manager / Head of Creative Content